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AI and the future of work: disruption, reinvention & what's next | Ulla Kruhse-Lehtonen | TEDxVaasa

Artificial intelligence is no longer a distant concept; it’s reshaping how we work, what we value, and the roles we play in the workplace. In this forward-looking talk, Ulla Kruhse-Lehtonen explores the disruptive power of AI and what it truly means for the future of work. Moving beyond the fear of machines replacing humans, she dives into how AI can be a tool for reinvention, pushing individuals, teams, and entire organizations to redefine their purpose, adapt, and thrive in a fast-changing world. This talk was given at TEDxVaasa under the theme Unseen Forces. Ulla Kruhse-Lehtonen is a leading expert in AI and data strategy, and the co-founder of DAIN Studios, a Finnish-German consultancy guiding companies through AI-driven transformation. With a PhD in Economics and a background in senior analytics roles at Sanoma and Nokia, Ulla brings deep expertise in using data to unlock real business value. Through her work, she helps businesses not just keep up with change, but lead it. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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