El oficio de nuestro abuelo como destino compartido. | Bryan, Rubén y Aday Medina | TEDxLa Laguna
La historia de la Panadería Zulay comienza en 1937, cuando su bisabuelo amasaba el pan en un pequeño obrador de Fuencaliente, La Palma. Hoy, tres generaciones después, Bryan, Rubén y Aday han convertido esa tradición familiar en una referencia en toda Canarias. Con humor, ternura y mucha autenticidad, los hermanos Medina nos cuentan cómo honran sus raíces apostando por la innovación, el producto local y los valores de siempre. Rubén, Bryan, and Aday Medina represent the third generation to lead Zulay Bakery and Pastry Shop, a family business founded in 1937 in Fuencaliente, La Palma, by their great-grandfather, Eladio Santos. With over 80 years of history, they have transformed the original small bakery into a company recognized throughout the archipelago, with a presence in La Palma and Tenerife.Their approach combines artisanal tradition with innovation, using local ingredients such as yellow sweet potatoes, Puntagorda almonds, and Fuencaliente Malvasia in their creations. This commitment to local produce and quality has earned them recognition such as the DIR Bakery Star, which recognizes the best bakeries in the country. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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